Floraworld Roses

ROSES

Roses originated in Asia Minor and have been in cultivation for more than 5,000 years. There are many categories for roses including hybrid tea, intermediate rose, sweetheart or miniature rose, spray rose and garden rose. Available year-round, roses come in many varieties with varying characteristics such as color, bloom size, single or multi-blossom stems, vase life, fragrance and stem length.

There are over 35 varieties of differing colours and several distinct bloom shapes.

Hybrid Teas - The Standard Rose
One bloom per stem with sizes ranging from 2.5 - 4" in bloom height. Hybrid Tea roses generally have the longest cycle times. Roses in this category can bloom on stems as long as 80 - 100 cm. Some examples of Hybrid Teas are: Royalty, Samantha, Livia, Emblem, Isiana, Dallas, Crystalline, Dolores, Sonia, etc.

Intermediates
Roses in this category are smaller than the Hybrid Teas and usually, but not necessarily, have flat-topped blooms. Intermediate roses usually grow to a maximum length of 40 - 50 cm and are generally more productive, as well as having a shorter growing cycle. Some examples of Intermediates are: Gabriella, Golden Times, Prive, Fire and Ice, Bridal White, Champagne, Bridal Pink, Fisco, Kardinal, Sterling Silver, etc.

Spray Roses
These are roses that have 3 - 6 small blooms per stem, usually less than 1 - 1.5" in size. These roses mature on stem lengths of 20 - 60 cm. The norm is 40 - 50 cm. The centre bud is pinched during production so the remaining buds mature at approximately the same time. Spray roses have fast growing cycles and are generally very productive plants. Varieties grown are: Joy, Dutch Beauty, Porcelain, Francis, Nikita, Red Hawk, Evelien, Dutch Beauty, and Seline.

Sweethearts
This category is characterized by small-sized flowers (bloom size maximum is 1 - 1.5") that mature on stem lengths of 20 - 30 cm. Roses in this category generally have the fastest growing cycles and the highest productivity per plant. The blooms of Sweetheart roses are smaller than both Hybrid Teas and Intermediates. Sweethearts you may know are Jack Frost, Lavender, La Minuette, Ilseta, etc.

Available: Year-round.

Pack: 25 stems per bunch. Packs of dozens or other consumer bunches are available by special order.

Care & Handling:

Remove bottom 1/3 of foliage. Keep as many leaves as possible on the rose stem - these help hydrate the flower.
Cut stems (preferably underwater) with sharp, clean flower shears. Be careful not to damage stems.
Place in 6"-8" of warm water (100°-110°F) with floral preservative and allow to hydrate for one to two hours before placing in cooler.
Allow roses to condition in cooler for a minimum of 6-12 hours.
Re-cut stems every 2-3 days and place in fresh preservative solution to prevent clogging of stems (bent neck).

Design Suggestions:

Place in clear vase or use in cut flower arrangement.
To achieve formal look, keep design simple.
Mix colors of roses for rainbow look.
Gently unfold some rose petals to give appearance of an open rose at the focal point of the arrangement.

Merchandising Tips:

Roses carry a higher price tag, so display with balloons and other gifts for multiple sales, especially at major holidays (Valentine's Day and Mother's Day).
Group roses by color - the result will be increased sales.
Set up a table setting with roses to remind customers of daily use.

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